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Discraft Frisbees
#DiscConnect
With this campaign, we want to show new audiences about this cheap and easy hobby that feels nostalgic, while also promoting a way to connect outside of our phones. Each disc has a story, one to be heard and learned over a good old game of catch.
Strategy and Goal
An expand-market strategy to raise awareness of uses for frisbee outside of our typical audience of whom the majority utilize our product competitively.
The goal: to give the brand an authentic feel that informs and includes a call to action.
Social Media Content
Tiktoks
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