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Campaigns
Cohesive campaigns live at the heart of marketing and advertising. While most ad requests come through with only one or two deliverables, analyzing an audience and creating a targeted campaign is one of the best parts of the job. Engaging with my team to develop campaigns creates the best work.
As Art Director for this group project, I designed our brand standards and copy advertisements.
A social media campaign that focused on current residents of dorms returning to life with Residential Life next year.
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A social media campaign strategically created to address a pain point for consumers: the loss of consistent care.
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